Grand Strategy of Popular Holding

Grand Strategy of commonplace Holding usual use outgrowth strategy that involves expansion in gross sales revenues, number of customers, number of employees to accomplish the props mission. ordinary is making fast and extensive inroads into the Greater china commercialise, e limitedly in mainland China and Taiwan. Their wrinkle activities cover some major cities and provinces in China such as Beijing, Shenzhen, Guangzhou and Taipei. usual to a fault grow their commerce in capital of Singapore, Malaysia, Hong Kong and Canada. prevalent has the nedeucerk, bailiwick and the plat embodiment to grow their rail line and expand into unexampled products, markets and assembly linees.The three main core businesses which ar sell & distribution, print, and e-learning enable popular has become an established pla electronic networkary house name in arrest and stationary selling. issue is a complementary business that acquired by hot which is one of the growth strategies. gobble upULAR is gradually being recognized as an essential element in the take for and publishing world in Singapore, Malaysia, Hong Kong and Taiwan. In publishing, prevalent publish text book, supplementary book or general book.In course of instruction two hundred6, POPULAR produced HARRIS Bookstore which is a new brand that centering on English books. POPULAR ar positdness and introducing a new series of English children readers, call ROBIN with i-pen readability and published by POPULAR UK Pte control. POPULAR also strive to transform themselves from a personaal publisher to an international publishing group. finished POPULAR Canada, its Math Smart series has introduced into the unify States. At the same(p) time, they are looking virtually at the UK market for potential business opportunities.In Hong Kong, most of the syllabuses for primary cultivate are changed, neglect for the subject Putonghua. To consolidate leadership of position in the pre-primary textbo ok market, POPULAR adopt two sets of textbooks in September 2007 school year. Pan Llotds Publisher Limited specializing in supplementary books in Hong Kong. Since Hong Kong students have to prepare for two discernment tests, Pan Lloyds respond to this market need by launching two assessment series, namely HKAT taunt & Intensive Practices Series and TSA Mock & Assorted Practice Series.In Singapore, Educational publishing House Pte Ltd is the top assessment publisher with vehemence on primary school titles. They are offset to publish to a greater extent secondary titles. In Malaysia, EPH make (M) Sdn. Bhd. , is gearing up to double the supplementary titles to be published for year 2008. To strengthen the publishing and sell & distribution divisions, POPULAR plan to publish to a greater extent visually attractive full-color books, such as television dictionaries, for toddlers and pre-primary school market.In expanding publishing activities, POPULAR synergize it with e-leaning business and retail & distribution business. Armed with their vast core library and publishing resources, publishing support the retail & distribution, as well as the e-learning business by providing them with relevant, unique and excellent contents with highly ascendible contents. POPULAR aim to be the most advanced publisher of bilingual books. In retail &distribution, POPULAR introduce POPULAR membership card and collapse a lot of promotion to attract more buyers so that the sales revenue and number of customers posterior be expanded.Members rear whoop it up 20%* usher out on POPULAR Choice & POPULAR pass titles 10% discount on all regular-priced product at all POPULAR book expose in Malaysia, Hong Kong and Singapore, and HARRIS Bookstores as well as CD-RAMA Department in Malaysia only and 5% discount off of school and tertiary textbooks. Members flowerpot get discount at POPULAR tie as well. POPULAR connection is a reward program designed for members to enjoy disco unt and privileges at participating merchants stores such as Bossini (apparel), Icekimo (food), Norman (IT), Sunway Hotel (leisure), Optic Point (optical) and so forth.POP CLUB Magazine launched in year 2003. POPULAR will give POP CLUB clip to for POPULAR Card Members and walk-in customers. With outlets peppered throughout Malaysia, vouchers can be redeem. POPULAR Gift Voucher is useable in denomination of RM5, RM10 and RM50. To increase more sales revenue and number of customers, POPULAR also ceaselessly organize many activities such as book fair, talk session, sharing session and so on. In june 2007, POPULAR opened emailprotected, the largest single floor bookstore in Hong Kong to propel the awareness of POPULAR in Hong Kongs retail book scene.Besides that, Popular also co-operate with Sin Chew Media Corporation and MCA animateness Long Learning Secretariat to organize emailprotected emailprotected is an yearbook mega final result that has grown to be one of the regions larges t international book fairs, since its inception in 2006. The inaugural BookFest Malaysia which commenced in 2006 witnessed 320,000 visitors. It welcomed an overwhelming crowd which passed that bench mark and exceeded 400,000 visitors in the following year.In 2008, the annual event had proven to be yet another victorious exposition with figures close to half a meg. In Kuala Lumpur, POPULAR successfully staged emailprotected 2007, in may 2007. In year 2008, there are more activities are carried out in the BookFest. Some of the special high well-to-dos for last year BookFest were Olympics Exhibition, 11 overseas authors appearance, medicinal drug performances by Malaysian Philharmonic Orchestra, Readers Choice plunder Presentation Ceremony, Book Recycling Campaign, Calligraphy argument and many more.In Singapore, popular staged emailprotected 2007 in December 2007. They are looking at opportunities to introduce populars version of BookFest to other cities in East Asia, particula rly in Taiwan, which is second to mainland China in Chinese book publishing and sale. The e-learning business and prospect have gradually changed. Education is relying more and more on the use of IT for teaching and learning. Nowa eld, users are more focused on how the evolving technology can improve their learning and education. POPULAR take this return to expand its operation.The multitudes e-learning business has grasped this hazard to work closely with our retail & distribution and publishing, to erect direct value-add services to its products, like the i-pen function in our successful in-house brand, ROBIN Readers. The e-learning division continues to play an meaning(a) strategic role in the conclave by providing our publishing business with the advanced digital publishing technologies. POPULAR expand its business by establishing CD-RAMA and One-2-Buy. CD-RAMA retail various type of music, movie, drama in form of CD, VCD and DVD.One-2-Buy retail daily essentials ranging f rom personal care products, toiletries to light food stuff. POPULAR no longer a mere bookshop but a multi-purpose shop whereby customers can now shop for daily essentials and sport products. To expand the number of employees, POPULAR provide many benefits to the employees. Employees only have to work five days per week. Training and career advancement opportunities are effrontery to the employees. Transport, laundry, attendance allowances and uniforms will be provided. Employees can enjoy 15% discount with any purchase in POPULAR.POPULAR is entering into a new business segment through a new accessory POPULAR Land Pte Ltd. POPULAR Land Pte Ltd has purchased two residential properties which are 1 Robin track and 18 Shelford Road for development of up-market residential units. They are also looking into commercial property business opportunities as well as for the potential approaching self-use. With using the strategies that mentioned above, POPULAR has ranked fifth in the Fastes t Growing Singapore Brands category of The Singapore Brand Award 2006 organized by world-wide Enterprise Singapore. POPULAR also has some 200 strategic alliance bookshops in the region.It is recognized and listed by the Malaysian Book of Records, as the largest bookstore scope in Malaysia. During the 9 months ended 31 January 2009, the Group turnover grew from $341. 8m for the same period of last year to $349. 4m representing an increase of 2. 3% whilst the Group value in the first place tax (PBT) decreased by 20. 0% from $24. 1m for the same period of last year to $19. 3m for the current monetary period ended 31 January 2009. The Group has generated appointed cash flow of $10. 8m from its operating activities and a net increase of $26. 2m, which includes gross proceeds of $19. m deep raised from the Rights Issue. POPULARs turnover increased 9. 2% from S$398. 2 million to S$435. 0 million because of the opening of new retail outlets. Operating clams of the publishing and e-l earning segments were the key contributors to an increase in Group profit boosted largely by higher margins of the reprinted titles and the growth in supplementary book sales the Groups profit after tax rose 18. 3% from S$11. 3 million to S$13. 4 million. establish on the latest Financial Year results, POPULARs payment per share increased from 2. 58 Singapore cents to 2. 99 Singapore cents.